Resnick Automotive Group was looking to do something entirely different from the typical dealership campaign. The marketing team at envisionit came up with several options to help them stand out from the crowd. The bold and striking "You're Driving" uses arresting imagery to grab the viewer's attention. "Must be Resnick" uses toung-in-cheek humor to get the message across. And "Ready? Set. Resnick" lets the cars speak for themselves, litterally.