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This campaign [created by envisionit] set out to launch AMPY, a kickstarter funded, new way of looking at portable chargers. AMPY is a portable charger that turns kinetic energy into stored engery you can use to power your devices. The campaign used a playful rhyming hook to show the many ways you can turn your daily activities into power. We leveraged social media and traditional web banners to get the word out for AMPY's debut, targeting several demographics through our imagery.
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