FIND THE FUN
This large-scale campaign [created at Salter Mitchell] included branding, web design, and advertising. We worked to create a fun and lively brand that fit with the message of good health and creating an active lifestyle. As part of the advertising campaign we used bright maps at bus stops to point out nearby fun, and billboards reminded people to get out of the house and enjoy all of the fun things to do around them. The campaign used billboards to welcome Michelle Obama to Pinellas County when the First Lady flew in to visit John Sexton Elementary after they recieved an award from the Alliance for a Healthier Generation. The campaign also collaborated with the Tampa Bay Rays to encourage people to have some fun outdoors. AIGA published a case study about the campaign on their website through their design for good movement.