BRITTANY ESSIG

HAGER SHARP REBRANDING

This branding [created at Salter Mitchell] needed to show power and youthful energy, but still give off the air of authority that the company had built over 40 years. We were tasked to create something entirely new while keeping their logo intact and working with the forward pointing triangle that was a major part of their existing brand. We played off the triangle creating a larger icon of a segmented triangle to create a statement of moving forward and putting all of the pieces together to create a cohesive whole. We created a warm and exuberent color scheme using oranges and reds with a calming dove grey to keep the tone of the brand sophisticated.